On Your Birthday helps give a gift to a child with whom participants share a personal connection: the same birth date; the same first name; or one who is being assisted by a charity that has special significance.
On Your Birthday helps give a gift to a child to honor a friend or family member.
On Your Birthday helps teach the value of giving to a participant’s children or grandchildren. Encouraging them to share their birthdays with other children online helps shift their focus from “How many presents did I get?” to “How can I help others?”
